BiScope Demystified:

A target audience is the specific group of consumers most likely to want your product or service, making them the primary recipients for your advertising and marketing campaigns. Instead of trying to appeal to everyone, defining a target audience allows businesses to spend their budget efficiently by focusing only on people with a genuine interest in what they offer. Target Audience vs. Target Market

While often used interchangeably, they are slightly different concepts:

Target Market: The broad, overall group of consumers a company intends to sell to (e.g., “marathon runners”).

Target Audience: A smaller, more specific subset within that market that receives a particular marketing message or ad (e.g., “runners participating in the upcoming Boston Marathon”). Core Data Pillars

To build a clear target audience profile, marketers look at several distinct layers of consumer data:

Target Audience Examples: Step-by-Step Guide to Build Your Strategy