A target audience is the specific group of people that a business wants to reach with its marketing messages. These are the consumers most likely to buy a product or service because it matches their needs.
Instead of trying to talk to everyone, businesses focus on this group to save money and see better results. How to Describe a Target Audience
To find the right group, businesses look at different traits: How to Find Your Target Audience: 7 Strategies – AdRoll
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